Pana In The Press
RIT + Panacheeza
RIT Venture Creations’ Ignite program identifies value in ‘cheesy’ start-up company
RIT student Janessa Steenberg is the first participant in the Venture Creations’ Ignite program, which identifies promising start-ups and allocates resources toward company growth. Her company, Panacheeza, manufactures plant-based Parmesan-style cheese.
Smart Brief
How are plant-based food makers finding – and growing – their customer base?
At the recent Plant Based World Expo in New York City, Panacheeza, a plant-based alternative to parmesan cheese, proudly joined a mix of industry leaders and emerging brands. This year’s expo featured the new Hosted Buyer Program, using SPINS data to match food brands with retail and foodservice buyers. The program boosted opportunities for brands like Panacheeza to land on more grocery shelves and restaurant menus.
Rochester Beacon
Startup, Panacheeza graduates from RIT incubator program
“In about six months, Panacheeza has transitioned from entering the incubator to entering the marketplace,” said co-founder Janessa Steenberg, an RIT graduate who was the first to participate in Venture Creations’ Ignite program, which is designed to extend the incubator’s resources to promising student-run businesses.